What we do
Corporate strategy, market research, market entry, governance and risk, and growth. Most projects draw on more than one.
Corporate strategy and business transformation
Decide where to go, then change the business to get there.
For a big call, we set out the options, test each one against the numbers and recommend one, with reasoning you can take to your board, investors or team. Then we turn it into a plan for change, with priorities, owners and milestones.
Questions we help with
- Where should the business be in three years, and what has to change?
- Which products, units or markets should we grow, fix or leave?
- How do we cut costs without slowing growth?
- Should we build, partner or buy?
What you get
- A clear recommendation and the reasoning behind it
- A model of the numbers you can reuse
- A transformation roadmap with owners, milestones and first steps
Market research and competitive intelligence
Know your market before you move.
We size the market, map the competition and interview customers, then set out what the findings mean for the decision you are about to make.
Questions we help with
- How big is this market, and how fast is it growing?
- Who are we up against, and where are they weak?
- Why do customers choose us, and why do they leave?
- What is changing in the industry that we should plan for?
What you get
- Market sizing built from sources you can check
- Competitor and customer profiles
- A short summary of what it means for your next decision
Market entry and international expansion
Enter the right market, the right way, in the right order.
We compare the markets you could enter on size, competition, rules and the cost of getting in, then recommend where to go first, how to enter and what the first year should cost.
Questions we help with
- Which city, state or country should we enter next?
- Should we go in alone, with a partner or through distributors?
- What rules, licences and local rivals stand in the way?
- What will entry cost, and when does it pay back?
What you get
- Markets ranked side by side on size, competition and cost of entry
- An entry plan: the route in, the order and a first-year budget
- The payback case for the first market
Governance, risk and regulatory advisory
Know what could go wrong, and who is watching for it.
We map the risks and regulations around a business or a decision, rank them by how likely they are and how much harm they would do, and set out the controls, owners and reporting that keep them in check. For public bodies, we help design schemes and policies that reach the people they are meant for.
Questions we help with
- Which risks could derail the plan, and how likely are they?
- Which regulations apply to us, and are we ready for them?
- Who decides what, and how is it reported to the board?
- How should a public scheme be designed so it reaches the people it is for?
What you get
- A risk register ranked by likelihood and impact
- A checklist of the rules that apply where you operate
- Clear decision rights, controls and a board reporting pack
Growth strategy and go-to-market planning
Find the growth worth chasing, and plan how to win it.
We size the sources of growth open to you, from new customers and pricing to new channels and cities, pick the two or three worth backing, and plan the launch: who to sell to, through which channels, at what price and with what message.
Questions we help with
- Where will growth come from over the next two years?
- Which customers, channels and price points should we go after?
- Which sales channels are worth their commission?
- How should we launch, and what should it cost to win a customer?
What you get
- The two or three growth bets worth making, each sized
- A go-to-market plan: segments, channels, pricing and messages
- Targets and a launch plan with owners
Ways to work with us
Every engagement has a fixed scope, a named outcome and an end date agreed before we start.
A diagnostic
Best when you know something is wrong but not yet where. We find the few things that matter most.
- A short list of the real problems, ranked
- What each one is worth fixing
- A recommended next step
A project
Best for one big decision: a new market, a pricing reset, a build-or-buy call or a growth plan.
- One recommendation with the evidence behind it
- A model you can reuse
- A plan with owners and first steps
Ongoing support
Best when decisions keep coming. About ten hours a week of senior thinking alongside your team.
- A standing partner for big calls
- Regular reviews of the numbers
- Help putting plans to work
How we work
Brief
A first conversation about the decision, the deadline and what has already been tried.
Scope
We agree the question, the work and the deliverable in writing before we start.
Research
Data, market research and customer interviews, with every source recorded.
Recommend
One recommendation, the reasoning behind it and the main risks.
Support
We stay involved while the plan is put to work, and revise it if the facts change.
Get in touch
Tell us what you’re deciding and by when. We’ll reply with a few questions or a time to talk.