Arcvane Consulting (“Arcvane”, “we”, “us” or “our”) is a strategy consulting firm based in Bengaluru, India. We respect your privacy and handle personal information carefully and only for clear business purposes. This policy explains what we collect when you visit arcvaneconsulting.com, contact us, view our work, or receive an email from us; why we collect it; who we share it with; how long we keep it; and the choices and rights you have.
Arcvane decides how and why this information is used, so we are responsible for it (the “data fiduciary” under India’s Digital Personal Data Protection Act, 2023, and the “controller” under the GDPR and UK GDPR). Questions are welcome at hello@arcvaneconsulting.com.
1. Information we collect
Information you give us
- Enquiries. When you use our contact form or email us: your name, email address, company, role, phone number, company size, the topic and your message.
- Signing in to view our work. Some case studies and competition decks ask you to sign in with Google. We receive your name and email address from Google (never your password) and note which deck you viewed, when, the device type, and your approximate location (city, region and country, from your internet connection). Your email address is shown as a watermark on the pages you view.
- Working with us. If you become a client, we handle the information you share for the engagement under the terms we agree with you.
Information collected automatically
- Website analytics, only with your consent. If you click “Accept” on our cookie banner, Google Analytics and Microsoft Clarity record how the site is used: pages viewed, time spent, scrolling and clicks, the browser and device, and approximate location. Clarity can make anonymised recordings of how pages are used; it does not capture what you type into form fields. If you choose “Only essential”, neither tool runs.
- Security and operations. Our hosting provider processes technical information such as IP addresses and request logs to deliver the site, keep it secure and prevent abuse. Cloudflare Web Analytics counts visits without cookies or identifying individuals.
Information from other sources (business outreach)
We contact a small number of founders and senior leaders whose companies we think we can help. To do this we use information that is publicly available in a professional context: names, job titles, company details, and what founders have said in interviews, press coverage and company announcements. We may work out a likely business email address from the company’s email format and check that it can receive mail using an email verification service. We do not buy contact lists.
2. How we use information
- To answer enquiries and communicate with you.
- To give you access to our case studies and decks, and to protect them from being copied.
- To send relevant, low-volume business emails to founders and companies we believe our work is useful to, and to follow up on them sensibly.
- To understand how the site and our emails are used, and to improve them.
- To keep the site secure, prevent misuse and fix problems.
- To run our business and meet our legal obligations.
We do not sell personal information, share it for advertising, or use it to make decisions that have legal or similarly significant effects on you.
3. Our legal basis
Where data protection laws require a legal basis, we rely on:
- Consent for analytics cookies (which you can withdraw at any time through ) and for the information you choose to send us.
- Contract, or steps you ask us to take before one, when you enquire about or engage our services.
- Legitimate interests for business-to-business outreach, measuring whether our emails are useful, protecting our work and keeping the site secure. We keep outreach brief, relevant to your role, and easy to stop.
- Legal obligations where the law requires us to keep or disclose information.
Under India’s Digital Personal Data Protection Act, 2023, we process personal data on the basis of consent or for the legitimate uses the Act permits, including information you provide voluntarily for a specified purpose.
4. Our business emails
Our emails are sent individually and in small numbers. To judge whether they are useful and to avoid following up when it isn’t welcome, we measure how they are received:
- An image in the email lets us see whether and when it was opened, which mail app was used, and roughly how long it stayed open. Many mail apps load images automatically or block them, so this is only an approximate signal.
- Links in the email carry a reference to your company. If you click through, we note which pages you visit, how long each stays on screen, how far you scroll, and the device type and country of the visit. Page-level measurement on the site starts only if you accept analytics cookies.
- We note whether you replied, and use an AI tool to help us read replies and draft our answers, which a member of our team always reviews.
You can stop our emails at any time: reply “stop”, use the Unsubscribe button your mail app shows, or write to hello@arcvaneconsulting.com. We will not email you again, and we keep a minimal record of your request so that we don’t contact you by mistake in future.
5. Cookies and similar technologies
When you first visit, we ask whether you accept analytics cookies. Nothing used for analytics loads until you choose “Accept”.
| Type | What it does | When it’s used |
|---|---|---|
| Essential | Remembers your cookie choice; keeps you signed in when you view a protected deck; protects the site and its forms from abuse. | Always |
| Analytics: Google Analytics | Counts visits and shows which pages are viewed, for how long and where visits come from (cookies such as _ga). | Only after “Accept” |
| Analytics: Microsoft Clarity | Heatmaps and anonymised session recordings of scrolling and clicks, to improve the site (cookies such as _clck and _clsk). | Only after “Accept” |
We use no advertising cookies and no cross-site tracking for advertising. Google Consent Mode tells Google’s tools that advertising storage is not allowed. You can change your choice at any time: . You can also block or delete cookies in your browser.
6. Who we share information with
We share personal information only with service providers who help us run the firm, and only what each needs. They process it on our behalf and under their own security and privacy commitments.
| Provider | What for |
|---|---|
| Cloudflare | Website hosting, security, storage of enquiries and site records, visit counts |
| Business email (Google Workspace and Gmail), sign-in for protected decks, Google Analytics (with consent) | |
| Microsoft | Microsoft Clarity (with consent) |
| Resend | Delivering contact form messages to our team |
| GitHub | Private storage of our website code and outreach research files |
| Email verification services (such as Reoon and Hunter) | Checking that a business email address can receive mail |
| AI providers (Anthropic and Groq) | Helping draft outreach and read replies, under business terms that limit how they may use the data |
We may also disclose information if the law requires it, to protect our rights or the safety of others, or as part of a business reorganisation, in which case this policy will continue to apply.
7. International transfers
Some of our providers store or process information outside India, including in the United States and the European Union. Where we transfer personal information across borders, we rely on the safeguards the law requires, such as the providers’ standard contractual clauses, and we do not transfer it to any country the Government of India has restricted.
8. How long we keep information
- Enquiries: up to 24 months after our last exchange, or longer if we go on to work together.
- Outreach records: up to 24 months after our last contact. If you ask us to stop, we keep only your email address, company and the date of your request, so that we don’t contact you again.
- Deck sign-in and viewing records: up to 24 months.
- Analytics data: according to the retention settings of Google Analytics and Microsoft Clarity.
- Client work: as set out in our engagement terms and as the law requires.
When information is no longer needed, we delete it or make it anonymous.
9. How we protect information
Access to our records is limited to our team, through individual Google accounts. The site is served only over HTTPS, protected deck pages carry each viewer’s watermark, links in our emails are signed so they can’t be guessed, and passwords and keys are kept out of our code. No method of transmission or storage is completely secure, but we work to protect your information and will notify you and the relevant authorities of a personal data breach where the law requires.
10. Your rights and choices
Depending on where you live, you have the right to:
- Ask what personal information we hold about you and how we use it, and get a copy.
- Ask us to correct, complete or update it.
- Ask us to delete it.
- Object to our processing, including outreach (which we will always honour), or ask us to restrict it.
- Withdraw your consent at any time, without affecting what was done before.
- Nominate someone to exercise your rights if you die or become unable to (under India’s DPDP Act).
- Complain to a data protection authority, such as the Data Protection Board of India, or your local authority in the EU or UK.
To use any of these rights, write to hello@arcvaneconsulting.com. We may need to confirm your identity first. We will acknowledge your request promptly and respond within 30 days.
11. Grievances
If you have a concern about how we have handled your information, please contact our Grievance Officer, Aishwary Kumar Singh (Co-founder), at hello@arcvaneconsulting.com with “Privacy” in the subject line. We aim to resolve every concern quickly and within the time the law allows.
12. Children
Our website and services are meant for professionals and businesses. They are not directed at anyone under 18, and we do not knowingly collect their personal information. If you believe a child has given us personal information, contact us and we will delete it.
13. Links to other websites
Our site and emails may link to other websites, such as LinkedIn or news articles. Their privacy practices are their own, so please read their policies.
14. Changes to this policy
We may update this policy as our practices or the law change. We will post the new version here with a new “last updated” date and, for significant changes, make reasonable efforts to let you know.
15. Contact us
Arcvane Consulting
Bengaluru, Karnataka, India
Email: hello@arcvaneconsulting.com
Website: arcvaneconsulting.com